Paramount Privacy | Privacy Policy Back to Top LanguageعربيCzechDanskDeutschΕλληνικάEnglishEspañol (España)EspañolSuomiFrançaisעִבְרִיתHungarianbahasa IndonesiaItaliano日本語한국어NederlandsNorsk bokmålPolishPortuguês (Brasil)Português (Portugal)RomânăрусскийSvenska汉语 PARAMOUNT PRIVACY POLICYLast Modified: April 15th, 2024Paramount is a leading global media and entertainment company that delivers premium content and experiences to audiences worldwide across studios, networks, streaming services, live events, merchandise, and more.You may interact with Paramount and its affiliates (“Paramount” or the “Paramount family of companies”) (collectively “we” or “us”) through our global portfolio of networks, platforms, streaming services and websites, and through our advertisements and customer service tools, all which you may access online, via mobile and connected devices, applications, streaming platforms, or in-person at live events. You can find out more about our businesses and brands and the services we provide here (together, the “Paramount Services”).The controller of your personal information will be the Paramount company that provides the Paramount Services to you. You can view a list of the Paramount controllers here. We know how important it is to protect your personal information. This privacy policy explains our practices — and your choices — on how we collect, use, and share your information when you interact with any of the Paramount Services. This privacy policy applies to the Paramount Services that we make available throughout the world. Depending on the Paramount Service(s) you interact with, our practices with respect to personal information may vary and there may be additional notices about our practices and your choices that should be read in addition to this privacy policy.For additional information, if you are located in California (USA), please also review this notice.Table of ContentsINFORMATION WE COLLECT ABOUT YOUHOW WE USE YOUR INFORMATION AND WHYWHOM WE SHARE YOUR INFORMATION WITH AND WHYYOUR CHOICES, RIGHTS, AND CONTROLSINTERNATIONAL TRANSFERSCHILDREN'S PRIVACYRETENTIONCOOKIES AND OTHER TRACKING TECHNOLOGIESPROTECTING YOUR INFORMATIONCHANGES TO THIS POLICYCONTACT USADDITIONAL INFORMATION: US STATESINFORMATION WE COLLECT ABOUT YOUWe collect your information when you sign up for the Paramount Services. We also collect information about how you use the Paramount Services. In connection with certain Paramount Services, we will also receive information about you from third-parties. This information can identify you or your device or can be linked to you.Learn More...INFORMATION YOU PROVIDERegistration informationWhen you sign up for the Paramount Services or email communications, enter or participate in our contests, giveaways or competitions, sweepstakes, and promotions, or attend one of our events, we collect the information you provide, such as your name, username and password, email address, phone number, date of birth and information about your preferences and interests. On some of the Paramount Services, you may provide us with demographic data, such as age and gender.Billing and payment informationWhen you purchase a product, subscription, or event ticket from us, we collect payment and identity verification information, including your name, email address, physical address, payment method, card details, and billing address. We retain information about the transactions you make on the Paramount Services, including purchase history.Information and content you postWhen you post or share comments or other content when using the Paramount Services, we collect information about that content, such as your username, screen name, comments, likes, interests, status, and pictures. You may choose to post audio or visual content, such as photos, videos, or recordings when using certain Paramount Services, or when granting us access to your camera or microphone while using interactive features of the Paramount Services. Market researchWhen we conduct or sponsor market research activities — such as surveys and product testing — we collect the information you provide, such as your name, email address, and certain demographic data, such as your age, gender, race, and ethnicity. We also collect information about your preferences and interests, as well as your opinions on the Paramount Services in the context of market research.Your messages and feedbackWe collect the information you provide when you contact us directly or provide feedback, comments, or suggestions on the Paramount Services, including but not limited to, recordings of customer service interactions, chat transcripts, files you attach, and email, text, or other correspondence.Information you provide about othersFor some of our features, services, or offerings — like when you refer a friend or relative or invite them to attend one of our events or programs — we collect information you provide about others, such as names, emails, and birthdays. If you provide us with information about others, please make sure you have permission before you provide this information to us and that you have provided them with information about how to access our privacy policy, or in the case of a minor, that you have the authority to do so.Information you provide when you do business with usIf you are a vendor, service provider, or business partner of Paramount, you may provide us with information about you and the services you provide, including your name and your or your employees’ business contact information. You or your employees may also provide other information as part of your services and our agreement with you.Information you provide offlineYou may also provide us with information in person and offline. For example, when you submit sweepstakes entrance forms or an application to participate in one of our programs by mail or in person. The personal information we collect — depending upon the circumstances — includes your race, ethnicity, gender, age, name, email address, and phone number. Some of the information we ask you to provide is required by law or necessary to enter into a contract with us. If you fail to provide us with this information, we may not be able to provide the Paramount Services to you. INFORMATION WE COLLECT AUTOMATICALLYThe information we collect varies based on the Paramount Services that you use. We collect and receive personal information associated with you and your device automatically when you use certain Paramount Services, including when you interact with the Paramount Services on sites, platforms, and services operated by other companies (“Third-Party Services”). Your device could include your computer, mobile device, gaming system, smart TV, or other streaming devices. We collect and receive device IDs and other unique identifiers and online activity data using device-based tracking technologies such as cookies, pixels, tags, beacons, scripts, and similar technologies. On certain pages of the Paramount Services, we use third-party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit. For more information about tracking technologies, please see the “Cookies and other tracking technologies” section below.Online activities and preferencesThe types of information we collect and receive automatically include your use of the Paramount Services, your preferences, and how you interact with our content. This includes information related to your attitudes, online behaviors, demographics, product and ad choices, interests, and preferences.Online identifiersWe also collect and receive device identifiers, such as IP address (including approximate location information), advertising ID, cookie ID, media access control (MAC) address, and other unique identifiers. Location dataWhen you visit our offices, we record your presence (including by security surveillance of our premises, including CCTV). We also record your presence if you attend a live performance or a taping of one of our programs as a member of the audience. CCTV DataIn addition to location data, we collect videos and images recorded by security surveillance of our premises including CCTV automatically when you attend one of our events, visit our offices, or attend a live performance or taping of one of our programs as a member of the audience.INFORMATION WE COLLECT FROM THIRD PARTIESInformation from our partnersWe collect information from our business partners as permitted by such business partners. Our business partners can include companies such as your TV or internet service provider, mobile phone carrier or other device provider, or company who makes the Paramount Services available to you. The information our business partners provide to us varies depending on the nature of their services and may include online identifiers, demographic data, purchasing behavior, and information about your online activities or preferences. The collection and use of information by such business partners is described in, and subject to, their respective privacy policies.Information collected through social mediaIf you connect with us through a social media platform or navigate to a social media platform from one of the Paramount Services, the social media platform will collect your information separately from us. You should review the social media platforms’ privacy policies to understand how they are using your information and your rights in relation to such information. We also collect information you have publicly posted using your social media accounts including your username or handle if you interact with us on social media, as well as analytics and statistical information about how you interact with us and our content on social media platforms.Information from companies involved in the display of personalized advertising.We partner with companies, including data licensors and aggregators, advertising networks, data analytics providers, and other advertising partners, to help us track your activity cross the Paramount Services, as well as Third-Party Services so that we can build a profile about you that helps us display personalized ads to you on the Paramount Services and other Third-Party Services. This includes online identifiers and information about your online activities and preferences as described above, information we derive described below, demographic data, and purchasing behavior.Information from other sourcesWe collect information about you from other sources, such as data licensors, third-party partners, and publicly available information.INFORMATION WE DERIVEWe derive additional information or draw inferences about you based on the information we have collected from you directly, automatically through your device, or through third parties, such as research agencies and data companies. This includes information about your preferences, interests, approximate location, and likely purchasing habits.HOW WE USE YOUR INFORMATION AND WHYWe process your personal information to provide you with the Paramount Services, as part of our agreement with you, or to maintain our relationship with you. We also process your personal information to analyze the Paramount Services, to improve the Paramount Services, to personalize advertising and marketing, to manage safety and security, or when we have a legal obligation or permission to do so.Learn More...PROVIDING YOU WITH THE PARAMOUNT SERVICESWe use registration information, information you provide offline, billing and payment information, and your messages and feedback to provide the Paramount Services. These activities include the following: Creating and managing your account, subscriptions, and registrationsAuthenticating your account or verifying your identityProviding you with the services that you request, customer support, and account updatesCompleting any transactions you requestPerforming any of our contractual obligations to youCommunicating with you and responding to your questions related to your account or subscriptionLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when it is necessary to perform a contract with you — for example, to provide you with access to the Paramount Services, including subscription services — or to take steps at your request prior to entering into a contract with you — for example, to provide you with information before we start providing our subscription services to you.We also use registration information, information and content you post, your messages and feedback, information collected through social media, and information you provide when you do business with us to manage our relationship with you. These activities include the following:Managing social media interactions and user-generated content (such as posts or comments you submit on public platforms), enabling interactive features, and personalizing the Paramount Services and contentManaging our audience relationships, shows, and eventsManaging our relationships with current or prospective partners, corporate customers and vendors, and other business partner personnelCommunicating with you and responding to your questions that are not related to your account our subscriptionLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when this is necessary for us to achieve our legitimate interests to ensure we are providing the best possible service, engage with our audiences to better understand how individuals interact with us, and communicate and resolve queries from individuals. We have carried out a balancing test to consider how the processing may affect you. You can obtain more information about our balancing test by using the contact details at the end of this policy.ANALYZING THE PARAMOUNT SERVICESWe use all categories of personal information to analyze and understand how the Paramount Services are operating. These activities include the following:Auditing related to counting unique visitors, verifying how Paramount Services are displayed, and complianceDetermining and managing the effectiveness of our non-personalized advertising and marketingPerforming data analytics, research, and optimizationLearning more about our audiencesGenerating insights about our audiences and creating groups of similar audiences (“segments”)Performing accounting, auditing, and other internal functionsRecognizing and understanding the preferences, interests, and demographic information of our audiences so that we can personalize your experience with the Paramount ServicesLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when this is necessary for us to achieve our legitimate interests to understand how individuals are interacting with the Paramount Services and make recommendations for other Paramount Services, understand the effectiveness of our marketing activities, and effectively manage our business. We have carried out a balancing test to consider how the processing may affect you. You can obtain more information about our balancing test by using the contact details at the end of this policy.We also use online activities and preferences, online identifiers, location data, and information from our partners and from other sources to analyze and understand how digital advertising is served on the Paramount Services and Third-Party Services. These activities include the following:Tracking ad impressions, verifying positioning and quality of ad impressions, and personalized advertising-related auditing compliance.Determining and managing the effectiveness of our personalized advertising and marketing.LEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when you have given your consent. For more information on this activity, please see the “Cookies and other tracking technologies” section below.IMPROVING THE PARAMOUNT SERVICESWe use all categories of personal information to improve the Paramount Services. These activities include the following:Undertaking internal research for technological development and demonstrationUndertaking activities to verify or maintain the quality or safety of our services and to improve, upgrade, or enhance themDebugging to identify and repair errorsLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when this is necessary for us to achieve our legitimate interests to understand how individuals are interacting with the Paramount Services and grow and develop our business. We have carried out a balancing test to consider how the processing may affect you. You can obtain more information about our balancing test by using the contact details at the end of this policy.MARKETING AND PERSONALIZED ADVERTISINGWe use your registration information, billing and payment information, online activities and preferences, online identifiers, location data, information provided by third parties, and information we derive to deliver and display and target personalized ads. These activities include the following:Recognizing and understanding your preferences, interests, and demographic information so that we can personalize the ads we deliver to you (this may involve converting your information to hashed identifiers)Generating insights about our audiences and creating segments that we can use to help us deliver targeted and personalized ads to youRunning personalized advertising and marketing campaigns for our own or third-party products and services, including by sending promotional messages and newslettersLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when you have given your consent. For more information on this activity, please see the “Cookies and other tracking technologies” section below.We also use your registration information, information you provide offline, information provided by third parties, and information we derive to deliver marketing campaigns. These activities include the following:Managing contests, giveaways, competitions, sweepstakes, offers, or promotions, including verifying your eligibility and selecting winnersDelivering non-personalized advertising shown as part of your current interaction with usRunning non-personalized advertising and marketing campaigns for our own or third-party products and services, including by sending promotional messages and newslettersLEGAL BASIS (EEA, UK, SWITZERLAND)For the above purposes, we process your personal information when this is necessary for us to achieve our legitimate interests or where this is necessary for providers of Third-Party Services to achieve their legitimate interests. These include to understand how individuals are interacting with the Paramount Services and Third-Party Services, run promotional activities to engage our audiences, send more relevant ads and content to you in situations where we do not require consent, and grow and develop our business. We have carried out a balancing test to consider how the processing may affect you. You can obtain more information about our balancing test by using the contact details at the end of this policy. You also have the right to object to direct marketing activities involving profiling. Profiling is where we build a picture of your interests and preferences based on information we collect about you. For more information on your right to object, please see the “Your choices, rights, and controls” section.MANAGING SAFETY AND SECURITYWe use all categories of personal information to manage safety and security on the Paramount Services. These activities include the following:Conducting security monitoring and access controls to our premises, including CCTV/security camerasPreventing fraud and other illegal activity, claims, and other liabilitiesLEGAL BASIS (EEA, UK, SWITZERLAND)For the a… truncated (34,184 more characters in archive)