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Israel's Public Diplomacy (Hasbara) עברית About Founder From the Chairman Meetings and Newsletters Site Map Team CEO Board of Directors Researchers and Project Managers Research Team Guest Researchers Administration and Operations Staff Audit Committee Publications Opinions Media Events Contact Energy Health HumanCapital HigherEducation Society Education Economy ScienceAnd Technology Environment Long-termPlanning IndustryAnd Innovation PhysicalInfrastructure Home Page » Society» Israel's Public Diplomacy (Hasbara) Israel's Public Diplomacy (Hasbara) Prof. Dov Shinar, Meir Shlomo, Moshe Elad, Prof. Arye Naor, Prof. Anat First, Dr. Roei Davidson, Dr. Dalia Liran-Alper, Dr. Lea Mandelzis, Naama Maoz, Haim Hagay, Sagit Yakubovich The S. Neaman Institute, together with Israel Foreign Ministry, has initiated a project to develop a Public Diplomacy Plan (Hasbara) for the State of Israel. The project is based on the assumption that despite the ongoing exercise of public diplomacy by governmental entities and other authorities, there is a real need to periodically evaluate the contents and methods used, to redefine audiences and agents on the conceptual and strategic levels, and to check the actual level of activity. These checks and updates should be integrated into a comprehensive plan which will comply with the State of Israel and its needs, in accordance with the spirit of the times. The plan should also reflect recommendations based on past achievements and failures, approaches to dealing with controversial issues, the use of new technologies, and the need to create uniqueness and strength when introducing messages onto the media agenda. Five work teams will carry out the project's objectives. Team 1 will conduct an historical survey and analyze its contents; Team 2 will develop content on key political issues; Team 3 will develop content on Israel's achievements in a variety of fields: Team 4 will explore ways and means to deliver messages; and Team 5 will identify target audiences in order to maximize message-delivery efficiency. Pilots of the project will be conducted in two countries, one in East Asia (India) and one in Europe (Denmark). During the final stage of the project, a "Public Diplomacy Manual" draft will be distributed to participants at a professional conference.Â A final manual will be published after receiving professional input. Publications The Neaman Document -A study on Israeli Public Diplomacy; A Joint Project of the S. Neaman Institute, Technion And the Ministry of Foreign Affairs, Israel. January, 2009 Prof. Dov Shinar, Dr. Roei Davidson, Dr. Dalia Liran-Alper, Dr. Lea Mandelzis, Prof. Arye Naor, Prof. Anat First, Naama Maoz, Haim Hagay, Sagit Yakubovich, Moshe Elad, Meir Shlomo Tags: National Strategy Society Israel Stay updated in any way you choose Subscribe to the newsletter Contact us 04-8292329 Join us Write us [email protected] Copyright © 2017 Neaman. All Rights Reserved. Created by Catom web design Font Size: A A A Site Colors: Accesskey ? Pressing the Tab button repeatedly will help you navigate between the various links and areas in the page.Activation of shortcut buttons depends on the browser you’re using:For Internet Explorer, Google Chrome and older versions of Firefox, press Alt and a number button or a letter according to the list. For Firefox 3 and over: press the buttons Alt + Shift + number or letter. S - Skip navigation 1 - Home page 4 - Search Accessibility Statement

Israel’s Public Diplomacy (Hasbara)