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Three Ways Technology Innovations are Propelling Tesla Forward - Third Stage Consulting

Tesla marches forward in changing the automotive landscape via Electric Vehicle (EV) technology and manufacturing innovation.

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Three Ways Technology Innovations are Propelling Tesla Forward - Third Stage Consulting ­ .rll-youtube-player, [data-lazy-src]{display:none !important;} This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked. 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Allow us to introduce ourselves.Eric KimberlingMeet the world’s most renowned ERP systems expert.Our PartnersWe work with the world’s leading ERP vendors to stay up to date on new technologies.Our ClientsYour organization’s successful digital transformation is our portfolio.The Thirdstage ExperienceOur StoryFounded with the vision of providing unparalleled experience, thought leadership, and toolsets, here’s what we’ve learned from 20+ years of independent consulting experience.Learn moreConnectAsia PacificEurope, Middle East, AfricaU.S. HeadquartersSocial MediaCareers Search for: Get In Touch ServicesThought LeadershipAbout UsConnectGet in Touch About The Thirdstage ExperienceLearn MoreOur TeamEric KimberlingOur PartnersOur Clients Services Digital TransformationLearn More Business & Technology AdvisoryLearn More Organizational Change ManagementLearn More Expert WitnessLearn More Thought LeadershipGuides & ReportsCase StudiesBlogVideosPodcastsEvents ConnectAfricaAsia PacificEurope / United KingdomU.S. HeadquartersSocial MediaCareers ConnectAfricaAsia PacificEurope / United KingdomU.S. HeadquartersSocial MediaCareers Three Ways Technology Innovations are Propelling Tesla ForwardCategory: Artificial Intelligence,Business Intelligence,Digital transformation,ERP software selectionWritten By: Bob BlanchetteDate: September 25, 2020 Tesla – love it or leave it. Tesla’s technology draws in as much controversy as the company’s constantly changing stock price. Regardless, Tesla marches forward in changing the automotive landscape via Electric Vehicle (EV) technology and manufacturing innovation, and they have their eye on various other technologies to advance society into a new era. Five years ago, how many car manufacturers were seriously considering EV technology? Very few. Tesla pioneered this terrain and they continue to break new ground as time goes on. At this rate, Tesla’s advancement into technology could very well impact the digital transformation space for companies all over the world. Similar to how many software companies have gone from traditional software to the new cloud-based ERP systems, Tesla has evolved the vehicular and energy space by going against the grain in the same fashion. Here are the top 3 ways that Tesla has Disrupted the tech space within their industry 1. Manufacturing improvements using large scale die casting Automobiles are made up of thousands of parts, and these parts must be manufactured and assembled to form the vehicle’s frame. This has traditionally been done by employees, or even robots, assembling a conglomeration of pieces (think castings, rivets, welding, bolting, bonding, etc.). This has been the process to build a car for over 50 years. Tesla, on the other hand, is changing that. They are in the process of patenting some of the largest die casting machines ever built, and these machines are already at work in Tesla’s California production facility. The goal of the machine is to produce a large portion of the car frame in one single piece rather than using various parts. There are multiple technological advantages that Tesla will see with this integration, such as: Reduced build time and manufacturing costsLess factory space needed for assemblyImproved product reliability (fewer parts to break or wear out)Less factory equipment and tooling costsPotential cost savings passed to the consumer When you think of Elon Musk, you think of a disruptor. He is not afraid to think outside of the box when it comes to manufacturing. Some of his attempts to reinvent the assembly line over the last 15 years have failed, but that never stopped him. While his manufacturing improvements may be designed to benefit his company, he is not afraid to challenge traditional manufacturing processes with fresh ideas. If large-scale die casting proves successful, it will reduce the time and cost for Tesla to produce vehicles enabling them to reduce the MSRP of its vehicles to gain market share and improve its reputation for poor quality in some of its offerings. 2. Tesla’s self-driving technology is significantly ahead of the competition Tesla is best known for producing cars, but they truly are a technology company with a portfolio ranging from building cars to building rockets. This is evident as they lead the pack in developing new technologies alongside their automobiles and engines. For example, they have pioneered autonomous driving technology which incorporates machine learning and AI to function. This is not only a revenue driver but a key differentiator for Tesla as well. General Motors and other auto companies are seeking out EV technology, but Tesla has positioned themselves as the premier EV producer, despite skeptics and doubters. Their competition did not take them seriously at first, and the advanced technology that Tesla has integrated into their products wasn’t even on the competition’s radar, to begin with. Regardless of what the competitors are doing, Musk is determined to one day reach “Level Five”, which is industry-speak for fully functioning and safe self-driving vehicles in the market. While they still have a ways to go to get there, Tesla has what it takes to develop this technology until they reach that level. They also are motivated by the prospective benefits coming their way as a result of this EV technology, such as: A distinct advantage to draw new customers to the brandAdditional post-sale software revenue from software equipped vehicles and over-the-air updatesControl by owning their own supply chain for hardware and software chipsNewmarket opportunities – would companies like Uber and Lyft be interested in self-driving vehicles?A key feature to navigate the announced, but not yet built, Tesla Semi Truck 3. Battery Innovation One can’t underestimate the importance of battery technology or “battery chemistry” when talking about the viability and ongoing emergence of electric vehicles. Tesla has introduced multiple battery advancements over the years, both in battery composition, safety, and charging capabilities. Foremost in buyers’ minds is range and longevity. Tesla has pioneered advancements in these areas, but reducing battery cost has taken priority as Tesla attempts to make EVs available and affordable to populations around the world. One example of their innovative work is the new Tesla Powerpack, a commercial electricity venture in South Australia utilizing battery power to stabilize the region’s commercial power grid. Deemed a success in sustainable energy, it reportedly saved nearly $40 million in its first year. This is just one example of what Tesla can and will do with battery power. Tesla’s Battery Day took place on 9/22/20, and it gave us a glimpse into Tesla’s evolving battery evolution. Information was announced regarding lower-cost EV batteries, but as only Tesla can do, there were also a few surprises to get everyone excited. In conclusion What does Tesla have to do with ERP? With their various endeavors into different products and resources, Tesla’s technology is bound to touch the ERP space in some capacity. Their vision of filling the sky with satellites to provide internet to rural locations could one day be the very internet that Cloud ERP systems operate on. The innovations in solar energy could become the very source of power keeping the lights on, both at our offices and in our homes. It’s always a good idea to stay up to date on what disrupting companies are doing, as it could very well affect your business’ day to day operations in the future. Feel free to contact me if you would like to brainstorm how your digital transformation might best be defined for your organization. I’d be happy to be an informal sounding board for you as you continue your transformation journey. Share on Facebook Share via Email Share on LinkedIn Author:Bob BlanchetteBob brings a creative blend of understanding operational benefit and navigating employee resistance to change, ultimately helping organization realize success and benefit through maximizing the effectiveness of people. He holds a successful track record of HR leadership and promoting fair and unbiased outcomes.« Before You Select or Implement a New CRM, Ask Yourself These Questions» Are Independent ERP, HCM, or CRM Consultants Worth It? Subscribe for updates We never share data. We respect your privacyRelated Blog Posts Digital transformation What is a Chief Information Officer? What Is the Role of a CIO? 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