Digital measurement privacy statement
Nielsen uses its proprietary software and products to provide digital measurement services, which measure and analyze how consumers engage with media across online, mobile and emerging technologies, and enable Nielsen to offer research insights into consumer behavior.
· archived 5/20/2026, 3:50:54 PMcached html English (U.S.) Please choose your language or country from the drop down menu Digital measurement privacy notice - US Effective Date: May 2025 Nielsen ("Nielsen", "we", or "us") is committed to protecting consumer privacy and processing personal data in an open and transparent manner. This Digital Measurement Privacy Notice ("Notice") covers the collection, use, and disclosure of data collected via our proprietary software and digital technologies in order to provide digital measurement services to our clients. These services measure and analyze how consumers engage with media online, across websites, mobile apps and devices, and enable Nielsen to offer research insights into consumer online behavior. The practices described in this Privacy Notice are undertaken by Nielsen companies providing digital measurement services around the world. Learn more about Nielsen's group of companies here. This Privacy Notice reflects our general digital measurement practices. However, our contracts with clients may place limits on what we can or cannot do with data collected when we provide such digital measurement services to them. In some cases, we may not be permitted to use and share data in all of the ways described in this Privacy Notice. When our contract with a client only permits us to process data to provide the client with services, we typically do so as a "service provider" or “data processor”. When our contract with a client permits us to process data for purposes other than providing services to the client, we may do so as a "business" or "data controller". Please review the privacy notices of website publishers and other parties whose websites and applications you use for specific information about their use of data collected on those websites and applications, including through their use of our digital measurement services. We require our clients to let their users know about the use of measurement products and software (although they may not always identify Nielsen by name), ensure they have obtained appropriate permissions to collect, use, and disclose to us data collected as a result of their use of the our digital measurement services; and ensure users are given appropriate choices with respect to the collection and use of their data. A. Data collection B. Data use C. How personal data is shared D. International transfers of personal information E. Data security F. Data retention G. Choices H. Your rights I. Changes to this privacy notice Additional privacy information Our Privacy Principles Learn more Careers Privacy Notice Learn more Digital Measurement Privacy Notice Learn more Marketing Privacy Notice Learn more Marketing Cloud Privacy Notice Learn more Website Privacy Notice Learn more Client Communications Privacy Notice Learn more Need more help? Privacy questions can be submitted by email to: [email protected]