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AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight

Academic Journals | American Marketing Association .woocommerce-product-gallery{ opacity: 1 !important; } Skip to Content Skip to Footer Search AMA Login Join AMA Membership Training & Events Training Conferences Webinars Chapter Events Academic All Events Certifications Digital Marketing Certification Advanced Digital Marketing Certification Content Marketing Certification Marketing Management Certification Publications Marketing News Academic Journals Guides & eBooks Trending What Is Marketing? Marketing Strategy Academic Research Marketing Communications Customer Experience Branding Data and Insights Digital Marketing Career Growth About About AMA AMA Foundation Diversity, Equity and Inclusion Collegiate Resources Awards and Scholarships Get Help Sponsorship Opportunities Strategic Partnerships Search AMA Icon image We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox. Dismiss notification AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member. Join AMA Stay connected with the AMA journals on Twitter: Follow the AMA Journals on LinkedIn: Journal of Marketing Journal of Marketing Research Journal of Public Policy & Marketing Journal of International Marketing Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Journal of Public Policy & Marketing Journal of International Marketing Journal of Interactive Marketing Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here. Impact factor: 15.360 Editorial Teams EditorsEditor DesignateAssociate EditorsEditorial Review BoardAdvisory BoardMeet JM at a Conference JM Articles Current IssueArticles in AdvanceAccepted ManuscriptsGo to the Journal ArchiveAMA Member AccessAwards Authors  Editorial MissionSubmission GuidelinesAMA Journal PoliciesManuscript Central Appeal PolicyWriting Clarity Calculator From the Editors Editorial PrinciplesMarketplace of IdeasChallenging BoundariesJM Webinar for ScholarsReality Check Insights for Marketers Webinars for ManagersFeatured Scholarly InsightScholarly Insights ArchiveInsights for the Classroom2022 AMA Winter Session Videos Special Issues Marketing in the Healthcare SectorBetter Marketing for a Better WorldNew Technologies in MarketingJM-MSI Special Issue New Research JM Press ReleasesArticle Alerts Teaching Insights for the Classroom Service Resources for ReviewersResearch WorkshopsOutstanding Reviewers Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods and applications from a broad range of scholars. Learn more about JMR here. Impact factor: 6.664Scimago journal ranking: 6.321 Editorial Teams EditorsAssociate EditorsEditorial Review BoardAdvisory Board Editorial Statement AMA Editorial Policies Authors Editorial MissionSubmission GuidelinesSubmission Site AMA Journal PoliciesManuscript Central Appeal Policy Insights for Marketers Scholarly InsightsIMPACT at JMRGet Article Alerts Calls for Papers Mitigation in Marketing Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here. Impact factor: 6.343 Editorial Teams EditorsAssociate EditorsEditorial Review Board Authors Submission GuidelinesSubmission Site AMA Journal PoliciesManuscript Central Appeal PolicyAMA Editorial Policies Get Article Alerts Insights for Marketers Scholarly InsightsRead the Special Section: The COVID-19 Pandemic Through the Lens of Marketing and Public PolicyCall for Manuscripts: Marketing-Based Initiatives to Prevent RadicalizationCall for Manuscripts: Pharmaceuticals, Marketing, and Society Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here. Impact factor: 4.976 Editorial Teams Editor in ChiefAssociate EditorsEditorial Review BoardAdvisory Board AMA Editorial PoliciesEditorial Statement Authors Submission GuidelinesSubmission SiteAMA Journal PoliciesManuscript CentralAppeal Policy Insights for Marketers CFP: Data and Methodological Issues in Global MarketingCFP: Theory and Practice in Global MarketingCFP: Well-Being in a Global WorldGet Article Alerts Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here. Impact factor: 11.318 Editorial Current Issue Articles Ahead of Print Editors and Editorial Review Board AMA Editorial Policies For Authors Aims and Scope Submission Guidelines Connect Follow Journal of Interactive Marketing on LinkedIn Get email alerts for new Journal of Interactive Marketing articles Get Journal of Interactive Marketing updates on Twitter: Join AMA About AMA Contact Us Terms of Use Privacy Policy Marketing Services Search Code of Conduct FAQ Media Kit Certification Portal Toolkits Job Boards Strategic Partnerships facebook twitter linkedin © 2023American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. 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